The image for this edition, designed by Franziska, takes its inspiration from a boat race in Roncesvalles, from the Esca river and the waters of the Arga.
A transformational, natural, local theme that is reflected in one of the retrospectives of the Festival (Encounter on the river) and that is graphically expressed through a lens-shaped visual resource: sequential images, divided into strips, that are interlaced to generate a certain effect of movement; two shots in one. For the design, three pairs of stereoscopic images loaned by the Archive of Navarra were used. The image is complemented with a series of animated stereoscopic headers created by Estampa, which will be present in the rooms at the Festival.
Franziska is a studio founded in Navarra in 2009, specialising in editorial design, branding and advertising. Its work system, based on the creation of specific teams according to each project, and under the creative direction of Ainciburu and Morón, has enabled it to undertake commissions for clients from many different areas: Government of Navarra / Museum of Fine Arts of Bilbao, Oteiza Museum, Azkuna Zentroa, Artium Museoa, Huarte Centre / Caja Rural de Navarra, Triodos Bank, Kutxa Fundazioa / Faustino Group / Zabala Innovation, AIN,, Procesia, PRS / Steve Mono, babaà. Among other accolades, it has received awards in competitions such as Graphis (New York), German Design Awards (Frankfurt), Fedrigoni Top Award (Milan), JCDecaux Spain and DNA Paris Design Awards.