‘Maris Posan’ by Dani Sanchis.
The image on the poster for Punto de Vista 2018 falls in line with the new direction taken with the renewal of the logo, website and catalogue. Now the twelfth of its kind, this year’s poster shows a collage, which, while being an old technique, evokes a modern idea of freely mixing styles and forms, radically interfering with an image and everything it represents. The collage on the poster contains three points of view (feminine, plural), with the implicit intention that the programme proposed should suggestively ‘blow our minds in a thousand places.’
The designer of the poster
Dani Sanchis (Dénia, 1976) founded his independent design, graphic communication and illustration studio in 2002, specialising principally in the design of posters, books, corporate identities, graphic communication, branding, websites, illustration and collage.
Most of his projects are related to the field of culture (film, publishing and press), but he also does work for commercial brands. His chief premises are: coherence, functionality, simplicity, aesthetics, thorough attention to detail and social responsibility. He understands visual language as an essential and inexhaustible medium of communication. Sanchis bases his life on walking, observing, finding, studying and creating or deciding not to create, as a means of resistance. He combines his work as graphic designer with that of visual artist, essentially developing the techniques of collage and assemblage.