Resistance, desire, capitalism. Everything is put through Canadian-born Mike Hoolboom’s blender in this film that sums up the beginning of our century in a brilliant film essay proposal. Edited over six years, we are faced with a lucid reflection in the form of a collage on the art of producing images, with the echoes of the cinema-going and the social turmoil of the Occupy movement to Pussy Riot. The editing, like roulette, plays on the free association of visual ideas, in which all types of materials from diverse sources are combined (black and white, 16mm, animation). The result goes beyond any logical narrative and invites us on a journey to the centre of the sub-conscience of the film itself, where the arms try to invert the logic of the market: images to digest, not to consume.
