In addition the average number of spectators also rose by 40%, from 1,017 in 2011 to 1,415 in 2013. Undoubtedly, this had to do with the warm welcome the Festival got from the people in Pamplona. If in past editions the Festival gathered hundreds of film lovers, filmmakers and critics from Spain and Europe, or even from USA, this year people from different backgrounds joined traditional attendees, including a great many from Pamplona and Navarra. This way, Punto de Vista consolidated itself as a meeting point to think about the documentary film industry while cementing the local cultural fabric.
The Festival’s importance also lies in the capacity to produce culturally based economic activity in February, quite far from the high season of cultural and social events. Punto de Vista 2013 gave accreditation to 174 professionals in the film industry, 135 students from nine film schools/universities and 65 film critics and journalists, 45 of them from other regions in Spain or other countries. They stayed in Pamplona for four days on average, accounting for 252 overnight stays in two hotels (arrangements made by the Punto de Vista organisers). To them we should add a high number of visitors staying in other hotels, hostels and boarding houses in town, as recommended by the Festival’s staff.
Finally, Punto de Vista also contributed to the internationalisation of Pamplona and Navarra through media coverage, with 120 appearances on TV, the radio and the press in just two weeks, including La 2 (Televisión Española’s cultural channel), national newspapers like El Mundo or El País, cultural shows in regional radio stations or TV channels, cultural and film magazines, and blogs or social media specialising in the audio visual industry.